Research

The cover

The design of the block title tells me that the magazine is quite edgy. This is because the title looks like it has been smashed. It has the effect of a smashed glass or mirror which is quite edgy and again alternate.
The title in particular gives me a lot of information about the entire magazine. From the title “Kerrang” I can tell that maybe the magazine has something to do with m

usic because of the evident use of onomatopoeia. The word “Kerrang” sounds like a guitar being strummed and again links back t

o the theme as it is a music magazine. I can also tell what image is trying to be portrayed.

An image of roughness, edginess, and uniqueness is being portrayed in this magazine. And the style of the magazine is very dark but at the same time very vibrant.

The main image is of Hayley Williams the lead singer of a very popular band, "Paramore". She seems to be smiling with her head tilted to one side as she winks directly into the camera. She seems to be looker at the reader as her gaze is focused on the camera. The image in the whole seems quite welcoming, although you can't really see what she is wearing. Her appearances suits that of a typical "Kerrang" read

er. This appeals to its reader as they can identify with Hayley Williams the image on the front cover of the magazine.

On the side of the this issue, there is a vertical banner with 4 different pictures. On the top of the banner is an offer for 4 giant posters. This banner is very clear and big and draws the reader to the magazine as it has that eye catching effect. On the bottom of the magazine is another banner which consists of different bands and artists which will appear in this weeks issue of the Magazine. This has been put on the

magazine to illustrate what will be in the magazine.

In this issue of "Kerrang" the promotion of "Paramore's" private photo album and the

exclusiveness of the magazine draws the buyer into buying this magazine rather than any other magazine such as "Q" or "NME". The offer of the 4 giant posters entices the buyer into buying the magazine to collect these 4 posters. The magazine uses freebies to help entice readers into buying such as posters.magazine. Across the main image of the magazine, there is a strapline which has the writing "Paramore" in bold capital, with pictures of members of the band just below the title "Paramore". This has been put there to show that this is this weeks main focus.

The colours used on the front cover are quite dark, there is a lot of black and the colours reflect the stereotypes of this type of music. Surprisingly I do find the colours attractive but other might not agree. The fonts used are not to complex or fancy but they are all bold and thick which again gives an idea of toughness. The cover of “Kerrang” magazine always has a range of rock sub-genres so that it attracts as many of the audience as possible.

The ways in which the magazine talks to its readers is through the use of well known artists at the front of the cover. Artists such as "Hayley Williams", a well known musician in the world of "Kerrang". This in turn entices the reader to pick up the magazine and want to read it. Many music followers of the ages 15-19 will have posters of musicians on there bedroom walls. "Kerrang" magazine understands that and gives out free posters to its readers to bring them back time and time again.

"Kerrang" magazine does not look like most other magazines. Compared to "Q", "Kerrang's" front cover is much louder and has more to say in terms of content and images. As you can visibly see "Kerrang" has more information about the issue on its front cover than "Q" does. The magazine "Kerrang" is much smaller than that of "NME" or of "Q" in terms of page content and size.