Evaluation activity 5
How did you attract/address your audience?

On the front cover of my magazine, I have done several things to try an entice my audience into reading or picking up my magazine. The various things I included on the front cover are as follows:

1. An interview cover line(Telling the audience that I have an 'Exclusive' interview of the band Fugitive.
2. Free gifts when buying my magazine
3. A chance to win tickets to see the band live in concert


4. Strapline at the bottom of the cover showing various bands an artists

Another feature used on my front cover is that of free gifts. I have advertised an offer that once you buy the magazine, on the inside of it, 4 free posters will be given. This is a feature that many magazines undertake to 'rake in' the buyers. As you can see, other magazOn the front cover of the magazine, a cover line saying, 'Exclusive interview' is one factor that would usually attract a frequent magazine buyer. The aspect of knowing something new usually enticesthem intobuying these magazines. Most frequent magazine buyers are mostly interested in latest news and the gossip columns. An exclusive interview could also account for the absence of these things.

Other magazines have also used this feature also: Mojo, Q, Kerrang, Nme etc. This feature attracts the audience into wanting to actually buy and read the magazine. The other magazines have used this feature on countless of occasions, and have done so to perfection. I have tried to manipulate there style like so:

The audience is not only influenced by these 2 features but by others also. One other technique used to attract the reader. The audience is likely to be most interested in content relevant to artists that they are more likely to relate to or are more familiar with. The way in which magazines such as Kerrang do this, is by illustrating other content that will be inside the magazine. Not only Kerrang magazine do so, but magazines such as: Q, NME, Mojo etc. The magazines NME and Kerrang are my two examples of how to tell the audience of different pieces of information that may be featured in the magazine. Both NME and Kerrang have their own particular house styles in illustrating such information.